Your brand,

your product name, your slogan, logo, even the shape of a perfume bottle or a stripe on a shoe!


Apple for a shop selling apples would not really work but it does with electronic products.

A Trade Mark needs to be: Distinctive 

“Great holidays” might sound like a good idea as it explains your services but it does not allow customers to distinguish your brand.

You need to: Choose classes

There are 45 different classes of goods & services, official fees depend on the number of classes you pick up for your registration; think at least 5 years in advance, you cannot add anything to the application once filed.

Is your Trade Mark: Available? 

The worst idea is to pick a name that is already registered or being used by another business in the same field of business (class).

If you would like more information or support in registering a Trade Mark, contact us here.

Need advice on Intellectual Property?

Drop us a line and let us know how we can help! And don’t worry, we do not charge for the initial consultation.